Green in the city combines fashion design with ethics !
Green in the city founded in 2009 is currently the only shop in Paris that combines unique and trendy selection by young and international designers with an ethical business approach. It gathers together the work of fifteen fashion designers, picked for their talent and business ideology, being environmentally friendly and respecting all the participants in the production line. The shop has carefully selected each ready-to-wear clothing collection (men, women and kids) and cosmetics according to specific aesthetic criteria and ethical principles. Their choice is also made by looking at the history and sincerity of each designer, “the creations need to translate their identity and sensitivity”. Via their exclusive selection, the brand aspires to convey values that are important to them : creativity, quality and fashion style.
Respect for ethics is ever-present in the background as the guiding policy adopted by all of them. They are driven by great ambitions and sparkling creativity. The materials used are essentially natural and non-polluting, fabrics are organic, silks are non-violent (a process which avoids scalding the silkworms) and the dying uses no heavy metals and uses vegetable dyes when possible, which is far less toxic for the body and the environment. The bags and shoes are made with “vegetable leather”, an excellent tanning alternative with no use of chrome (unlike the industrial method), and therefore does not pollute waterways.
Green in the city organises 2 or 3 exhibitions and events every year in order to present the projects of its collaborators and artists sharing its values. Collections follow one another and renewed throughout the seasons in the manner of well-known Couture fashion houses. The shop prefers to work with its partners on a long term basis, but it still happens that new ones come to replace old ones. It all depends if the new items offered still match up to its aesthetic criteria and business approach.
That’s Green in the city, the perfect combination of style and ethics with no compromises ! The clothing store wishes to put their products online very soon, for their local and international customers. For now, you can appreciate their trendy items by leafing through their fashion magazine style blog !
Practical information :
Adress : 7, rue Malher Paris 75004
Opening times : Tuesday – Saturday 11 am - 7.30 pm
Sunday : 2 pm - 7 pm
Tel : 33 (0)9 50 22 91 27